The vibrancy of a color can help instill an emotional experience. You can also “deprioritize” text by reducing the level of contrast compared to the background, helping the reader skip through non-essential text when skimming or speed-reading. The colors vibrate, making us strain our eyes. The same goes for blue text on a red background. That color combination is hard to read our eyes can’t focus on these shades at the same time. Think for a moment about red text on a blue background. The right contrast between text and background is an essential part of the user experience if your customers can’t read your content easily, they’re going to go elsewhere. In particular, the right choice of color will ensure the usability and legibility (readability) of information displayed on screen. Copyright terms and licence: Fair Use Color and User ExperienceĬolor certainly plays its part in delivering a better user experience on websites. Many business sectors widely use blue, and you can find it on the websites and branding of AOL, Facebook, HP, PayPal, EA Games, DELL, and many others.Īuthor/Copyright holder: Webpage FX. It’s a wise color to use customers tend to feel more at ease with it. The Inhabitate website for sustainable development makes use of green, chiming in with the color’s environmental connotations.īlue is said to reflect calm, safety, and reliability. Green is said to reflect growth and the environment. An example of using yellow in a logo is DHL, the international carrier. This isn’t surprising it’s the primary color that we associate with the sun and with the brightness coming from a light bulb. Yellow is said to reflect happiness and enthusiasm. One example of using orange is Fanta, which you might expect to be in concert with their core branding (orange Fanta was once the only Fanta – the brand has come a long way in recent years and dramatically expanded its offerings). Orange can mean friendship, unification, and youth. Red colors are found on the websites of CNN, MacDonald’s, KFC, YouTube, and Adobe. It can be used to alert the user or attract the user’s attention in a design or brand. Red is said to reflect power, passion, and energy. Their findings showed that color can reflect the personality of the brand: Between 62% and 90% of this judgment will be based upon the color scheme. Based on research by CCICOLOR, the Institute of Color Research, users judge products online within the first 90 seconds of their initial view of the product. The color scheme for a website can contribute to the overall brand perception of products or services. In many cases, the color scheme chosen for a website will also reflect the company’s branding and values. This is, of course, in addition to making your website aesthetically pleasing to the eye.Īuthor/Copyright holder: Inhabitat. You can use it to reinforce or highlight an idea, to provoke an emotional response from the user or to draw attention to a specific part of your website. It can let us work towards a number of different goals. As designers, we have a powerful ally in color.
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